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Privacy Policy

At Alexandra Jefford Jewellery, we respect the privacy rights of our clients and recognise the importance of protecting the information collected about them. This privacy policy sets out how we collect, store, and use the personal information that you provide to us and how you can instruct us if you prefer to limit the use of that information in accordance with the General Data Protection Regulation (GDPR).

The information we collect about you

When you become an Alexandra Jefford client, whether as a studio client, or as an online customer, we collect and process different types of information about you:

- Identity & Contact Data includes name, billing address, delivery address, email address and telephone numbers.

- Financial Data includes payment card details collected, stored and processed by Stripe solely for purposes of completing your purchase. We do not store or use your credit card information. Stripe and any other third party payment service providers will be responsible for your payments information, which will be subject to the privacy policy of Stripe (available here:, or any other third party service provider as applicable.

- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

- Technical Data includes internet protocol (IP) address, browser type, time zone setting and location, and referring URL.

- Profile Data includes your purchases or orders made by you, your preferences, jewellery sizes, communications

- Marketing Data includes your preferences in receiving marketing from us

How we gather this information

We may gather this information in person, over the telephone, by email or through our website (see information on cookies below).

How we use this information

We will be transparent in our dealings with you and will tell you how we use your information. We gather this information for the purposes of communicating with you, for carrying out our obligations to you and for invoicing.

We may also wish to provide you with information about new products, as well as events and other services and products, which may be of interest to you. We may also use the information provided to us to enhance and personalise the products and services that we offer and to develop new products and services;If you would rather not receive this information or have your data processed in this way, please refer to the section entitled ‘your rights’.

With the exception of a small number of third parties (see below), we will not voluntarily disclose your personal data with anyone outside our company. However, we may disclose such information if required to do so by a valid Court Order or if requested to do so by regulatory authorities and appropriate agencies to conduct anti-money laundering activity and to assist with fraud protection.

Sharing of Personal Information with Third Parties

Alexandra Jefford Jewellery may on occasion use the services of other parties in relation to matters which include, but are not limited to, payment processing, delivery of goods, search engine facilities, advertising and marketing. We may disclose your personal data to third parties who provide a service to us, including:

- Stripe, who provide payment processing services;

- third party service providers that help us operate and manage our Website, process orders, and fulfil and deliver products and services that you purchase from us.

The data would only be used by other parties to the extent required by them to perform the services requested by Alexandra Jefford Jewellery. Any other use is strictly prohibited.

How long we store your data

We keep information while you're our customer and after you've left us. In each case, the length of time that we need to keep the information may be different, but we will only keep the information for as long as we need it.

Your rights

Alexandra Jefford Jewellery is committed to ensuring that you have control and visibility to your personal data. Below is a summary of your rights under GDPR.

To be informed about how we use your personal data (the purpose of this Privacy Notice);

To update your personal data or request that inaccuracies be corrected.

To ask us to delete your personal data. However, there may be circumstances where we are legally entitled to retain it;

To get a free copy of your personal data. A subset of your data (limited to data that you have provided to us) is available in a machine-readable format if required;

To object to the processing of your data and have it restricted. There may be circumstances where you ask us to restrict the processing of your information, but we are legally entitled to refuse that request;

To review some automated decision-making or profiling (automated processing to determine certain things about you);

The right to make a complaint to the Information Commissioner ( if you think that any of your rights have been infringed by us.

You may exercise your rights by contacting us at Email. We will respond to your request in writing as soon as practicable and not more than one month after receipt of your request. That period may be extended by two further months where necessary, taking into account the complexity and number of requests. We may request proof of identification to verify your request.

Links to Other Websites

Our Website may, from time to time, contain links to third party websites. If you follow a link to any of those third party websites, please note that those websites have their own privacy policies and we do not accept any responsibility or liability for those practices. Please check those policies before you submit any personal data to those websites.

No information from Children Under Age 16

This Website is not intended for children and we do not knowingly collect data relating to children. If you are under the age of 16, please do not attempt to register with us at this Website or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 16, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 16, please contact us at Email.

How we protect your information

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, the third parties we use follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Updating your details

If any of the information that you have provided to Alexandra Jefford changes, for example if you change address, please let us know the correct details in an email to Email.

Your consent

By submitting your information, you consent to the use of that information as set out in this policy. We reserve the right to change this Privacy and Cookies Policy from time to time at our sole discretion. If we do so, we will post the changes on this page and place a notification on the website, so that you can be aware of the information we collect and how we use it at all times. Continued use of the service will signify that you agree to any such changes.

Contacting Alexandra Jefford

If you would like to contact us with any queries or comments please send an e-mail to Email

Cookie Policy

This website may place some first party cookies on your computer. These cookies are placed by Alexandra Jefford Jewellery in order to improve your experience of using the website and to improve our range of products and services.

By using this website you may also receive certain third party cookies on your computer. Third party cookies are those placed by other websites/parties and may be used on this website for analytics purposes as set out below.

The cookies used by this website are used in accordance with the GDPR standard.

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet web browsers automatically permit websites to deploy cookies onto your device, but these can be disabled. For further details, please consult the help menu in your internet browser.

For more information on GDPR and cookies, we recommend visiting the Information Commissioner's Office (ICO) website where you can find the latest information, guidelines and advice.

Cookies used by our website

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device. You may, if you wish, deny consent to the placing of Cookies; however certain features of the website may not function fully or as intended.


We use a session cookie to remember that you have previously logged in. This does not store any personal information on your computer but we may use the cookie to record what pages you have visited while using our website.

Shopping Basket

We use a session cookie to remember what you've put in the shopping basket. This is necessary to the working of the website and if they are disabled then the functionality of the site will be broken. For more information on session cookies and what they are used for click here.

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information so it cannot be used to identify who you are. To find out more about Google's privacy policy for their analytics service click here.