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Privacy Policy

This privacy policy sets out how we collect, store, and use the personal information that you provide to us when you use this website. We respect the privacy rights of our visitors and recognise the importance of protecting the information collected about them.

The personal information you provide that we hold may include your name, email address, telephone numbers, home address, shipping and payment card billing address, payment card details, shopping history and preferences, IP address, search criteria, jewellery sizing, the type of browser you use, the times when you access the site and for how long, and your referring URL  (which is the site you come from to reach our website).

We may change this policy from time to time by updating this page.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or we are required by law to do so.

We may use your personal information to send you promotional information about Alexandra Jefford products or events.

 Alexandra Jefford Jewellery may on occasion use the services of other parties in relation to matters which include, but are not limited to, payment processing, delivery of goods, search engine facilities, advertising and marketing. The providers of such services have access to certain personal data provided by users of this website. The data would only be used by other parties to the extent required by them to perform the services requested by Alexandra Jefford Jewellery. Any other use is strictly prohibited. In addition, any data that is processed by third parties shall be processed within the terms of this policy and in accordance with the Data Protection Act 1998. 

If you require further information about our privacy policy, please contact us at

You may request details of personal information, which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to or email us.

Cookie Policy

This website may place some first party cookies on your computer. These cookies are placed by Alexandra Jefford Jewellery in order to improve your experience of using the website and to improve our range of products and services. 

By using this website you may also receive certain third party cookies on your computer. Third party cookies are those placed by other websites/parties and may be used on this website for analytics purposes as set out below. 

The cookies used by this website are used in accordance with current UK and EU Cookie Law.

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet web browsers automatically permit websites to deploy cookies onto your device, but these can be disabled. For further details, please consult the help menu in your internet browser. 

For more information on the EU Cookie Law in the UK, we recommend visiting the Information Commissioner's Office (ICO) website where you can find the latest information, guidelines and advice on the EU Cookie Law.

Cookies used by our website

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device. You may, if you wish, deny consent to the placing of Cookies; however certain features of the website may not function fully or as intended.


We use a session cookie to remember that you have previously logged in. This does not store any personal information on your computer but we may use the cookie to record what pages you have visited while using our website. 

Shopping Basket

We use a session cookie to remember what you've put in the shopping basket. This is necessary to the working of the website and if they are disabled then the functionality of the site will be broken. For more information on session cookies and what they are used for click here.

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information so it cannot be used to identify who you are. To find out more about Google's privacy policy for their analytics service click here.